Michaela Vaňková

Michaela is a content specialist at Mergado. She makes life easier for Mergado Editor users by preparing guides that help them navigate the editor and feed management, and she keeps track of what’s happening in the e‑commerce world, sharing it on the blog, in the newsletter, and on social media. She sees herself as living proof that if she could figure Mergado out, anyone can.

eCommerce tips
10. 9. 2026
8 minutes read

Conversational Attributes in Google Shopping Feeds: Making Sure AI Actually Sees Your Products

This spring, Google expanded its Shopping feed specification with a new group of attributes known as conversational attributes. These are six optional elements with one shared goal: helping Google’s AI Mode in Search better understand what your product actually offers, and match it to increasingly detailed, conversational customer queries. And if you’re on the fence about whether it’s even worth bothering with these attributes, consider this: according to Google, AI Mode passed the 1‑billion-monthly-user mark within a year of launch, and query volume is more than doubling every quarter.
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eCommerce tips
19. 8. 2026
10 minutes read

OpenAI Ads Is Heading to Europe: Be Among the First to Try It

Since February 2026, OpenAI has been testing paid ads directly within ChatGPT conversations, gradually adding tools, formats, and features that resemble established advertising platforms such as Google Ads or Meta Ads — just in a completely different environment. OpenAI has now announced that it will expand OpenAI Ads to 31 European countries next week. That’s one more reason to find out right now how OpenAI Ads actually works.
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eCommerce tips
3. 2. 2026
5 minutes read

How to Sell Successfully on idealo

If you’re considering expanding abroad or looking for a new source of high-quality performance, idealo should definitely be on your radar. It is one of the largest and most popular price comparison and shopping platforms in Europe and operates across several key markets, specifically Germany, the United Kingdom, France, Italy, Spain, and Austria.
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Case Studies
20. 1. 2026
5 minutes read

The Real Impact of Visual Product Image Optimization on Meta Campaign Performance

Almost everyone knows that on Meta, creative is one of the most important aspects of advertising. Companies experiment with new formats, memes, reactions to current trends, clickbait banners, and even controversial videos. It could be said that creativity in ads on this platform comes in all colors.Despite this, there is one important and for e‑commerce almost indispensable ad format that is rarely worked with visually: dynamic product ads.
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