Creative solutions will bring you more customers: Polish e-commerce during pandemic #2

The world of e-commerce has had to adapt to many changes during the pandemic. New solutions for Polish e-commerce services and their users have brought several trends. To create the most successful strategies, you need to know these trends and work with them. Read this article and respond to changes in Polish e-commerce promptly. Whether you are selling or plan to sell in Poland, using them will outperform the competition in gaining customers.


What current trends in Polish e-commerce will help you improve your strategies


Target the advertisement to Skąpiec

Number two among Polish comparison engines with an offer of 13 thousand stores and almost 3 million visits per month, Skąpiec currently recorded a 64% increase in the number of users and an 81% increase in conversions (compared to the same period last year).

What are the reasons for its success:

  • redesign of the main page - confusing categories have been replaced by easily accessible blocks that can be filtered (healthcare, thermometers, home office, work from home, gardening, etc.)
  • cooperation with the InPost courier service enabling contactless delivery when ordering from the website
Preview of the offer on Skąpiec. Source: ską

Deliver orders with InPost

  1. The key to InPost's success is contactless parcel delivery. This service guarantees the delivery of orders in boxes without the need to contact another person. The user conveniently activates it from the smartphone interface.
  2. InPost has also launched multidelivery - this option offers to deliver multiple orders at once, arrives on the same day and in one package - the service starts on May 15.


Big retail players are taking over e-commerce

The inability to sell in shops has led many retailers to focus more on improving their online stores.

CCC is one of the companies that has seen a massive increase in internet sales. Compared to last year, when it operated 25% online and 75% retail, in the first quarter of this year the figure was 45% for e-commerce and 55% for retail.

Such a significant player will likely chenge the balance of power in the Polish electronic market.



Adapt your store to the latest trends in Polish e-commerce. You will be sure that you have directed your strategies in the right way. With Mergado, you save on the cost of external staff because it enables you to manage advertising yourself.


You might be interested:

More purchases and secure delivery: Polish e-commerce during a pandemic

Polish e-commerce is Europe's fastest-growing online market. Like other ones, the Polish market is affected by the situation during the COVID-19 pandemic. Keep track of what's going on. It makes it easier to target your advertising properly and reach more customers during challenging times.

Advertise on eMAG

Expansion to the foreign markets is recently one of the most discussed topics in e-commerce. Are you also serious about entering other markets? Get to know eMAGthe largest Romanian marketplace that will help you to reach Bulgarian, Hungarian, and Polish customers.

Polish e-commerce in 2019

There are more than 27.5 mln internet users in Poland. 62% of them shop online. In what fashion do the Poles purchase goods online? Learn more from today's article.



Great Article Lukas! During this pandemic the data indicates that the visitor and sales for ecommerce has been increasing in almost all countries. A very good way to see if you have competitive prices is to use a price comparison like

Rodolfo Brerman/Monday, 17. August 2020 - 7:00

Thanks Rodolfo, I'm happy you follow our content and will surely look for your tip.
Have a nice day.

Lukas Horak/Monday, 17. August 2020 - 8:28

Add new comment