Allegro
What is Allegro
Allegro is the largest online shopping platform in Poland. It became very well known after the purchase of Mall.cz (currently it also owns CZC.cz). It is visited by millions of users per month, therefore it is one of the biggest marketplaces in the world. Allegro.cz has been operating in the Czech Republic since May 2023, offering goods from several thousand domestic and Polish sellers.
How MERGADO System tools will help you with advertising on Allegro.pl
MERGADO is a feed marketing tool that you can use to set up bulk and automated advertising for a number of major product comparison sites, including Allegro.
- MERGADO offers complete support for Allegro format and Audit feed.
- Is your online store running on an open-source online store platform? Connect it conveniently with MERGADO using the MERGADO Pack.
- Images, which are very important for advertising on comparison sites, can be edited in bulk in the Feed Image Editor app.
- Use the MERGADO Marketplaces app to easily connect to your Business account on Allegro, create product offers and synchronise them automatically.
- optimize your feed by yourself and save the cost for the developer’s time
- full access to all features already in the trial version
What can I do to advertise effectively on Allegro?
Advertising on Allegro should be a must for every online seller, not only in Poland. Some of its features are completely free. In other cases, you usually pay for more specific tasks to advertise.
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Allegro allows you to list detailed product listings, add information to individual products, provide different delivery methods and a high level of customer service.
Users will appreciate the option to take advantage of the Allegro Smart programme, which guarantees free delivery for a whole year. If you provide them with this service, they will be happy to return to your brand and give you higher ratings and more positive reviews.
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Allegro offers several ways to promote offers. These different types of advertising help to visually differentiate your goods from the competition. To increase your sales, you have the following options:
- Display your advert before your competitors on the list of offers promoted in a specific category.
- Highlighting the name of the advert, which makes it more visible to customers.
- Increase the advert’s visibility by adding a special blue visual.
- Displaying the offer in a special gallery.
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Allegro Ads is an advertising system that works on a very similar principle to the popular Google Ads. It’s all based on a CPC model, which means you only pay for the click on the ad, not for its publication. You can choose from the following options:
- Graphical advertising — banners with your logo and advertising slogan will appear above the search results in Allegro. They will help you improve your brand awareness.
- Sponsored listing — your product listings will be contextually displayed in the most relevant areas of the site, making it easier to draw buyers’ attention to your offer.
- Ad network — your ads can appear not only on Allegro but also on Google and Facebook. Campaigns of this type are a powerful tool to attract users to your offers from a variety of sources.
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Allegro awards Super Seller status to the best sellers. You can use this tool completely free of charge. The Super Seller badge is awarded for exemplary order processing and high profile ratings. If you meet the conditions required by Allegro, you will find a button in its administration to apply for Super Seller status.
What do you get with this award? The Super Seller icon will appear on all your listings, which will be of great importance to users looking for the most attractive listings. Super Seller products appear higher in the list of listings. The service also offers priority assistance to companies that boast this status and organizes special training and tests of new functionalities for them.
