We are introducing Mergado 2. It brings tools created directly for working with product feeds

Article published 19.07.2022

We have extended the limits of our tool and are launching Mergado 2. Simplifying ad management, speeding up functionalities, and adding the tools you've been asking for. In this article, we'll introduce you to the major changes.

What is the difference between the original and the new version of Mergado

Our original version of the approach to working with XML limited us in several ways. Whether in storing data, working with embedded and multiple elements, processing attributes, or loading formats.

All this led us to the idea of ​​abandoning this method of processing and using tools that were created directly for working with XML.

What the changes affect

Changes affects the entire regeneration process:

  • import
  • applying the rules
  • export

What will change

1. Elements

  • for each element, there can be any number of values ​​(currently only one value)
  • we distinguish sizes in element names (the current version cannot do this)
  • we store the values ​​of "empty" elements
  • we distinguish the values ​​of parent -> child elements (the current version cannot do this)
  • we upload a product with any structure
  • we allow working with attributes (<CATEGORY lang="eng">; where lang is an attribute)
  • the option to arrange elements according to your own needs or format requirements

Working with elements

Nothing changes for simple elements. To work with more complex ones, we have developed our own language, which we call Element-Path.

Examples on a specific product:

1. <ITEM id="1">
2. <NAME>Sample product</NAME>
3. <IMAGE>https://www.imgurl.com/1/</IMAGE>
4. <IMAGE>https://www.imgurl.com/2/</IMAGE>
5. <IMAGE>https://www.imgurl.com/3/</IMAGE>
7. <DESCRIPTION lang="en">
8.      Suitable for demonstrating the correct use of Element-Path
10. <DESCRIPTION lang="de">
11.     Sample german language value.
13. <PARAM>
14. <NAME>Color</NAME>
15. <VAL>black</VAL>
16. </PARAM>
17. <PARAM>
18. <NAME>Material</NAME>
19. <VAL>100% cotton</VAL>
20. </PARAM>
21 </ITEM>

Different element-paths:
NAME: returns the value from line 2.
@id: returns the value from line 1.
IMAGE: returns values from lines 3., 4., 5.
IMAGE { @@POSITION = 2 }: returns the value from line 4.
IMAGE { @@POSITION = 4 }: returns nothing
DESCRIPTION { @lang = “en” }: returns the value from line 8.
DESCRIPTION | @lang: returns values from lines 7., 10.
PARAM { NAME = “Color” } | VAL: returns value from line 15.
PARAM { @@POSITION = 2 or NAME = “Color” } | VAL: returns values from lines 15., 19.
PARAM { VAL = “100% cotton” } | VAL: returns the value from line 19.
PARAM | NAME: returns values from lines 14., 18.
PARAM | NAME { @@POSITION = 1 }: returns values from lines 14., 18.
PARAM | NAME { @@POSITION = 2 }: returns nothing

2. Formats

  • format conversion will be uniform through Mergado XML
  • simple management and addition of new formats
  • we manage to support the vast majority of formats

3. UI

Elements page

  • element nesting management
  • filtering in attributes and multiple elements
  • wrapping into CDATA
  • sorting elements
  • new filtering
  • highlighting pairing elements
  • sorting option
  • hide, CDATA, insert element (Child)
How the Elements page looks in Mergado 2.

Products page

  • the new display in the Elements tab
The Products page.
  • the new, improved table display
The improved table display.

Rules page

  • for the option of working with multiple elements, the behavior of the rules changes

Search field

  • search in Element-Path

In the Mergado 2 user beta phase, we care about your feedback

Together, we are entering a phase where we will use every bit of your testing help and feedback. Now the application is ready for most use-cases, and we are finalizing the last functions in it before the complete conversion of all users to the new version happens.

How to run a project in Mergado 2

Just check the option in the wizard and continue in the standard way. This type of export will be marked with a tree for easier differentiation🌲.

Creating a project in Mergado 2

Mergado 2 maintains existing features but also adds new ones

Due to the scope of the changes, you may encounter an error in a function that you use by default in the current version without problems.

All existing plus new formats are available to you

Mergado 2 already knows all the formats as the previous version. We've updated them all to their specifications while adding new highly requested formats:

  • Mall Marketplace
  • Mall Marketplace Availability
  • Shoptet CSV
  • Facebook CSV

You will get complete help for the new features

We are going to gradually release help for new tools and ways of using the application in our forum.

Migration plan

  • July 2022: Mergado 2 is released for all users.
  • September 2022: All newly created projects will already be in the new version by default with the option of returning to the original version.
  • October 2022: All new projects will become available only in Mergado 2.
  • January - February 2023: We will gradually transfer all current projects to Mergado 2.

Feedback is crucial for us

Please use this forum thread to share feedback. Thank you for your much-appreciated insight.


Read more:

Mergado speeds up further work. It automatically suggests categories for Google

Proper category setting is vital for listing the assortment in a comparison engine catalog and product matching. It will help you to improve your advertising. Mergado comes with functionality that speeds up category setup and prevents errors.

Credit card debit payment for Mergado? From February 2, 2022, you can easily set it up

You no longer have to watch your Mergado invoices regularly every month. Take advantage of the option to set up a direct debit from a credit card. We call it Recurring Payment. With it, your monthly payments for using Mergado will be deducted automatically.

Mergado changes the classification of certified partners. We are implementing a system of three categories

During the existence of Mergado certification, many agencies and specialists have joined our partners. It offers clients services at various levels. Therefore, we decided to introduce a new certification system.


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