Vito Nikolič

Vito Nikolič is the CMO of Mergado, a product data management tool for online stores, where he has led marketing since 2019. He works across performance marketing, brand marketing, and AI visibility: how products show up in answers from AI assistants. On the side, he works in music-industry marketing. Find him on LinkedIn.

eCommerce tips
10. 9. 2026
7 minutes read

Don’t Be Afraid of Ugly Ads: 8 Tips for Creatives That Sell

Why do people scroll right past certain banners without a second thought, only to buy the exact same product somewhere else? Usually because the banner never gave them a reason to stop. Here are eight tips for building that reason into your static creatives for Meta Ads, so people actually pause mid-scroll and, more importantly, buy.
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eCommerce tips
15. 1. 2026
3 minutes read

How to Boost Banner Performance Without Increasing Your Budget: 6 Practical Tips

Want a higher CTR and stronger brand recall without pouring more money into ad platforms? Focus on feed optimization and visual communication. Here’s how to do it.
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eCommerce tips
15. 1. 2026
4 minutes read

10 Tips for Surviving Among Wolves (Hyper-Competitive E‑commerce)

Starting with dynamic pricing in a segment where every crown counts? Forget the idea that the goal is to be the cheapest. The goal is to profit.Here’s a distilled list of the most important things you need to know so you don’t burn through your margin right at the start.
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eCommerce tips
15. 1. 2026
2 minutes read

Boost Ad Performance Without Increasing Budget: 6 Tips to Maximize Your Product Data

Looking to cut CPA and boost conversions, but stuck with a fixed budget? You don’t need to pour more money into ads. The secret to better performance often hides in the assets you already possess – your product data. Ad platforms love consistency and will reward high-quality feeds with cheaper clicks. Here are 6 practical steps to clean, enrich, and automate your data so your campaigns generate more revenue without spending an extra dime.
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