Improve your store on WooCommerce and PrestaShop with new features in Mergado Pack

In recent weeks, we released version 2.4 for the WooCommerce and PrestaShop platforms. They improve several features for the Heureka Verified by Customers widget or the option to automatically send refunds to Google Analytics. Read this article and find out how to get the most out of both e-commerce platforms with the Mergado Pack.

The new features make it easier for you to set up Heureka Verified by Customers

The Heureka Verified by Customers widget increases the likelihood that a customer will buy from you. Thanks to the new modification of this function, you can position it on the website.

In the version for WooCommerce and PrestaShop, it is possible to change the wording of the consent text, which is displayed on the last page of the ordering process. The text can be changed for all active languages in the store.

We've also added the option to enable the automatic refund feature for Google Analytics. In the module, you set the status of orders for which the refund is to be sent. If it gets to the one you selected, the module will automatically send a refund of the entire order to Analytics.

For all conversion tracking features, we've added the option to submit order data with or without VAT. For most of them, you'll also find help on which variation your ad channel recommends. Whether without VAT or with it.

An overview of the functions in which you set this:

  • Facebook pixel
  • Heureka conversion tracking
  • GLAMI pixel
  • Zboží.cz and Sklik conversion tracking
  • Kelkoo
  • Biano pixel
  • Google Analytics is a bit specific: you can only set VAT for information on individual products. The order itself still includes VAT. It means that the total value of the order will not be affected by this setting. GA specifies total revenue as Shipping Cost (without a tax) + Total Purchase Value (without a tax) + Total Tax.

News in Biano Pixel

You can activate the pixel for three new countries:

  • Romania
  • Holland
  • Hungary


Heureka Verified by Customers can be one of the key benefits of advertising online stores. Take advantage of this widget on WooCommerce and PrestaShop using the Mergado Pack. Our free plugins connect your business with the world of e-commerce. Try them.


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Take advantage of the Árukereső Trusted Shop function on WooCommerce and PrestaShop

Do you sell through WooCommerce or PrestaShop on the Hungarian comparison engine Árukereső? Join the customer review gathering program here. It will give you a better insight into how to improve your advertising. If you use th Mergado Pack, you can easily activate the Trusted Shop function.

Make discounted products visible on Google Shopping and dynamic remarketing

Do you want to display discounted goods in front of shoppers? In Google Shopping and dynamic remarketing, prices in action show discount tags. In this article, we bring you instructions on how to display the current price in the product description together with the crossed-out original price.

View GA statistics of a multi-currency store on PrestaShop with currencyCode

Although your store on PrestaShop supports the possibility of a payment in several different currencies, the statistics on orders in Google Analytics are displayed for only one of them and are therefore not correct. So how do you arrange to provide the most accurate information possible? Use currencyCode. We'll show you how.


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