Everything you need to know about running an online store on WooCommerce: Analytics and Advertising Systems

Article published 13. 05. 2020
| 3 minutes read

In addition to the basic settings, a store must also ensure its visibility among other brands. Therefore, choose a suitable advertising system when creating it. Together with carefully set analytics, you will attract potential buyers better than other stores. Take a look at our tips and ensure a flawless launch of your online store.

Simplify store setup with Mergado Pack

The third part of the miniseries focused on the creation of online stores on the WooCommerce platform brings you an overview of important tasks that quality advertising cannot do without.

1. Analytics

The most common tool for measuring site traffic is Google Analytics — it mainly displays basic data about traffic or data flow. In the case of an online store, you need to analyze more detailed information. What categories do customers visit most often? Which assortment are they most interested in? Therefore, for more effective e‑commerce analytics, you need to track E‑Commerce Events. To set them up, use handy plugins that are fully compatible with the most used WordPress templates and the WooCommerce plugin.

2. Advertising systems

Be as visible to customers as possible and discover all the benefits of advertising systems. If you are targeting comparison engines such as ShopAlike or GLAMI, use the free Mergado Pack module when connecting. With Mergado, you permanently display a product feed on a live address, which you can convert into a feed for the selected comparison engines after uploading.

Most advertising systems include support services, which you can connect to in a few simple steps thanks to the Mergado Packs.

  • GLAMI uses the GLAMI PiXel function to monitor traffic pages, conversions, improve positions directly on the comparator and, through the GLAMI TOP service, collect feedback on brands or the purchase itself.
  • Google Ads allows you to track conversions through a link to Analytics.
  • Facebook, together with the Facebook pixel function, offers the creation of dynamic advertising.

For advertising systems, pay attention to their payment. The price of the advertisement is charged without VAT and the Mergado Pack also sends order data, e. g. when measuring conversions without VAT, the price for transport or payment.

3. Stock services

The WooCommerce module has several solutions ready for stock management. The basic settings include the option is / is not in stock. The second option is to activate Inventory Management at the product level on the Product Detail tab.

In this way, you assign specific data to the assortment, such as the quantity status, the Low Stock Threshold function, or the option of permitted purchases to order in the case of sold-out goods. After enabling this option, you can also use the Mergado Pack, which can generate stocks into a product feed.

For a more sophisticated control, use a wide package of specialized plugins. Their functions allow store owners to edit stock, import and export data, or bulk upload assortment. If you own a larger store, or manage several of them at once, reach for an external stock management service. There are many alternatives on the market that will help you synchronize your business with the billing system.

Connect the analytics on your online store with a correctly set up advertising system via Mergado Packs. You will find out specific sales data, which you will also use for warehouse management. Your offer will be current and unmissable for target customers.

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Author / Lukáš Horák / 13. 05. 2020

Lukáš takes care of most of the Czech and English communication in Mergado. Through blogs, e‑mail, and social networks, he regularly supplies readers with e‑commerce news and news and tips from Mergado. In his time off, he enjoys simple things like badminton, digging the hidden gems of the 80’s, and seafood served with red wine.

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