In this case study, we show a practical approach to working with context, product descriptions, and other data in Mergado so they can be effectively used for content generation with a language model.
ChatGPT is no longer just answering questions, it’s becoming a new sales channel. With product search powered by feeds and Instant Checkout enabled by ACP integrations, shoppers can go from discovery to purchase without ever leaving the chat. Mergado already supports the official ChatGPT feed format, giving retailers a fast path into this new channel.
