What is Google Shopping?
Google Shopping is one of the largest comparison engines in the world. Google Shopping campaigns are one of the types of Google Ads ads. They are typical mainly by referring to a specific product, containing a product image, its price, and a short description. They are often a significant source of conversions.
Where can you advertise with Google Shopping?
Through Google Shopping, you can offer your goods in many countries. Google Shopping campaigns are currently available for example in Australia, Austria, Belgium, Brazil, Canada, the Czech Republic, Denmark, France, Germany, Hungary, India, Ireland, Italy, Japan, Mexico, the Netherlands, Norway, New Zealand, Poland, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Turkey, the USA, or the United Kingdom. Beta testing is underway in many other countries.
How can Mergado help you with advertising on Google Shopping?
Mergado is a feed marketing tool with which you can set up advertising in bulk and automatically for many large comparison engines, including Google Shopping.
- Mergado has been offering complete support for the Google Shopping format for several years.
- We offer a Feed audit for all domains and automatically insinuate a tree of categories.
- Is your online store running on some open-source e‑commerce platform? Connect it comfortably with Mergado using the Mergado Pack.
- You can bulk edit images that are pivotal for advertising on Google Shopping in the Feed Image Editor app.
- Do you expand to foreign markets? The Translating Parrot app can handle the translation of the feed. Nothing will stop you from advertising in new markets then.
How to advertise on Google Shopping?
Any merchant whose store offers suitable goods. The key is to have a perfectly tuned feed. Even minor shortcomings can lead to non-listing of products and reduce the performance of the campaign.
For complete information on the Google Shoping Feed specification, please visit: https://support.google.com/merchants/answer/7052112?hl=en
The data source is traditional XML imports.
Files must be saved at a URL.