XML feed

An XML feed is a data file with information about the products you sell. It contains their name, description, price, delivery date, category, where the goods belong, and many more. That helps to distinguish your goods from other items. With XML, you also assign items to the product categories. Mergado works with XML feeds and allows bulk edits to suit your offer to each comparison engine.

XML feed editing options can also be extended by using Mergado apps.

Articles on working with XML feed:

6 most common mistakes in GLAMI feed and how to fix them

If you sell clothing and fashion accessories, the comparison shopping site GLAMI is one of the main channels where you can make your goods visible. To deliver quality feed to this comparison engine, you need to get rid of any flaws in it.

| 11 minutes read

How to use Mergado

7 most common mistakes in FAVI feed and how to avoid them

Like any other comparison site, FAVI has criteria that you should follow if you want to advertise on this site. That’s why, in collaboration with its professionals, we’ve put together an article to help you solve the top 7 most common problems on FAVI using MERGADO.

| 7 minutes read

What places does your feed pass through?

Do you advertise on comparison engines using Mergado, and it happens to you that the modified product data reaches them with a delay? To give you a better picture of how data transfer works, we are going to describe the process of transiting an XML or CSV feed from your online store via Mergado to a comparison engine.

| 3 minutes read

How to use Mergado

Mergado Pack v. 3 for PrestaShop simplifies many advertising operations

Easier feed creation, generation in batches, and the option of pre-filling the input feed and format. These are the top new features that online store operators can use in the Mergado plugin for PrestaShop.

| 3 minutes read

Do you need to edit problematic feeds? It’s easy with the Blending Bull app

Do you struggle with unusual data file formats when advertising? Or do you make simple edits and don’t want to buy an expensive editor? Take advantage of the new version of the Blending Bull app, which has been enriched with functions for editing XML and CSV feeds.

| 2 minutes read

Apps for bidding, image marketing and more

Missing identifiers in the Google feed? We know how to fix it!

Google Shopping requires a unique identifier for your product in the XML feed — a brand, barcode, or manufacturer’s number. If your goods do not have such a label, it is necessary to put information about them in the feed. How to do it?

| 3 minutes read

7 common Google Shopping feed flaws and how to fix them in Mergado

Google Shopping is one of the most widely used product feed formats in Mergado. In partnership with Proficio, a Google Certified Partner, we’ve described the seven most common issues you may encounter at the Google Merchant Diagnostic Center.

| 5 minutes read

Merging XML feeds is easy with the new Blending Bull app

Do you import data from multiple vendors, but your shop system can import it from only one feed? Do you need to process data in Mergado before importing it into the shop system? Combining input XML feeds into one output used to be challenging. But that’s no longer the case — the Blending Bull app will speed up your work.

| 3 minutes read

Apps for bidding, image marketing and more

How Mergado works and why it is so handy

To make your advertising on product search engines successful, you must have an XML feed set up according to their required specifications. You no longer have to hire a programmer to make these modifications. With Mergado, you can set up advertising campaigns for your online store yourself. How does this tool work?

| 2 minutes read

How to use Mergado

Learn how to work with the Find and Replace rule. It speeds up your work in the feed

Set up advertising as you need by using a handy tool for editing text in an XML feed. With the Find and Replace rule, you can replace, remove, or fix bugs on products across the entire feed. Let’s show you how to use the rule and set it up for your online store.

| 3 minutes read

How to use Mergado