Biano introduces clearer statistics and improved conversion optimization

Article published 06. 05. 2020
| 2 minutes read

Comparison engine Biano recently introduced the Biano pixel service. But this is not the only feature to attract new customers. To be more successful in the furniture and decoration industry, Biano gives you  new tools.

Use the new Biano features — they will effectively increase your sales

The hectic quarantine period is affected by the transfer of a large number of customers to online stores. Marketers and shop owners work hard to ensure that the increase in customers is reflected in their online stores. It is therefore important to be able to use as many relevant tools as possible.

Make it easier to evaluate data with clearer statistics

The quality content of your feed and well-planned bidding are the foundations of successful advertising. That is why you must carefully monitor the statistics. Biano has improved statistics on advertising performance and the rate of visits. Use them to bring new customers to the store.

Get more conversions with the improved optimizer

The Biano team has enriched its conversion optimizer with the ability to correct manually set CPC. With this metric, you will get more customers who are interested in your store products.

Better control of the administration with improved Help

The administration management of your store on Biano is now easier, thanks to the extended Help. This will ensure that your settings are always correct.

Outrun the competition on Biano by mastering your advertising settings with all the new features. Dont forget you need to have well-adjusted images too. You can easily edit them with the Feed Image Editor app.

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Author / Lukáš Horák / 06. 05. 2020

Lukáš takes care of most of the Czech and English communication in Mergado. Through blogs, e‑mail, and social networks, he regularly supplies readers with e‑commerce news and news and tips from Mergado. In his time off, he enjoys simple things like badminton, digging the hidden gems of the 80’s, and seafood served with red wine.

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