Biano introduces clearer statistics and improved conversion optimization

Comparison engine Biano recently introduced the Biano pixel service. But this is not the only feature to attract new customers. To be more successful in the furniture and decoration industry, Biano gives you new tools.

Use the new Biano features - they will effectively increase your sales

The hectic quarantine period is affected by the transfer of a large number of customers to online stores. Marketers and shop owners work hard to ensure that the increase in customers is reflected in their online stores. It is therefore important to be able to use as many relevant tools as possible.

Make it easier to evaluate data with clearer statistics

The quality content of your feed and well-planned bidding are the foundations of successful advertising. That is why you must carefully monitor the statistics. Biano has improved statistics on advertising performance and the rate of visits. Use them to bring new customers to the store.

Preview of the statistics section in the administration.

Get more conversions with the improved optimizer

The Biano team has enriched its conversion optimizer with the ability to correct manually set CPC. With this metric, you will get more customers who are interested in your store products.


Better control of the administration with improved Help

The administration management of your store on Biano is now easier, thanks to the extended Help. This will ensure that your settings are always correct.



Outrun the competition on Biano by mastering your advertising settings with all the new features. Dont forget you need to have well-adjusted images too. You can easily edit them with the Feed Image Editor app.


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Target the right customer with the new Biano pixel

The housing oriented comparison engine Biano comes with a useful tool for its Romanian, Czech, and Slovakian markets. Biano pixel allows stores to customize product display based on customer preferences. See how you get it for your store.

Manage low-margin products

One way to face e-commerce challenges during quarantine is to tune your feed more than ever before. Focus your attention on low-margin products. Here's how you can easily hide them in Mergado, so they don't slow down the profitability of your store.

Segment your feed effectively

If you learn how to segment your feed correctly, you'll get a way to easily manage your advertising on comparison engines. By using the feed distribution, you can discover which type of goods is profitable for you and to what parts it is good to sort the feed. Here are the instructions on how to set up effective segmentation in Mergado.


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