When managing advertising for comparison engines, you need to set the correct categories according to the category tree of the specific engine. Mergado users can do it with a rule which will significantly speed up the selection of categories. See how to do it.
Set up advertising as you need by using a handy tool for editing text in an XML feed. With the Find and Replace rule, you can replace, remove, or fix bugs on products across the entire feed. Let's show you how to use the rule and set it up for your online store.
Eastern Europe has been less affected by COVID-19 than its western part. As a result, many large and small retailers have focused more on online sales. According to the Arvato agency, many of the Polish retailers more often focus on omnichannel sales, of which advertising on social networks has become a large part.
In the first half of 2020, sales in Hungarian e-commerce increased by a third compared to last year. The COVID-19 situation has helped increase opportunities in running online stores. But as the number of stores grows, so does the number of competitors. Do you wonder how to attract more customers? Contactless shipping and payments are currently a sure bet.
The specialized shopping engine FAVI has issued a checklist containing tips and advice for major online store operations for the pre-Christmas season. Dig through it and prepare your advertisement for the biggest e-commerce period of the year. The use of Mergado automates many of these tasks, so you will know that your settings are flawless.
A well-set offer of courier services and the price of shipping are the crucial competitive weapons of online stores advertising on search engines. In our guide, we will show you how to set the rules for the price of shipping in Mergado.
If you want to avoid laborious manual pricing in an online store, go to the Mergado Store, which offers threeapplications for setting prices of products. Do you wonder which one is the most suitable for your assortment and specific business priorities? Continue reading and pick the right pricing app for you.
Employees of marketing agencies and freelance specialists know how tedious it can be to wait for data to be added by an online store. You would like to edit the information in the XML feed and make the advertisement more efficient as soon as possible, but the store has not added data to the feed. The eM Files app allows you to speedup such situations.
Google and Facebook have added new elements to their specifications in recent months without any notification. As a result, in Mergado, these elements were not automatically hidden in projects that had the Google or Facebook format on input.
Have you tried the free trial period of Mergado, and are you thinking about how to proceed? Whether you start advertising management with our tool or decide otherwise, we'll advise you on the next steps.