1. Thorough data audit before launch
Check the health of your product catalog before sending it to the advertising system. Uploading low-quality data “blindly” leads to unnecessary product rejections and wasted time fixing issues later. Prevention is the fastest route to functional advertising.
2. Immediate fixes for higher Quality Scores
Once the audit reveals errors, fix them immediately. Advertising platforms prefer clean data. The higher quality feed you provide, the higher your Quality Score will be. This leads to better ad positions and lower costs per click, without needing a larger budget.
3. Maximize parameters (even with AI)
Fill in every possible field – color, size, weight. If you’re missing parameters, extract them from descriptions. If you’re missing descriptions, generate them from parameters. Use tools like Mergado Sources connected to ChatGPT to create attractive descriptions in bulk and for free.
4. Segment by margin and seasonality
Don’t advertise everything to everyone. Divide your products into segments and focus your budget on high-margin items or current seasonal bestsellers. Why pay for ads on sleds in the summer? Smart segmentation instantly increases your Return on Ad Spend (ROAS).
5. Infuse brand tonality into descriptions
While technical parameters must remain machine-readable, product descriptions are for people. Stand out from the competition and give your text your brand’s voice. With bulk editing and AI, you can easily rewrite thousands of product descriptions to speak your brand’s language and sell more effectively.
6. Automate, don’t operate manually
When managing hundreds or thousands of products, editing feeds by hand is inefficient. Human error is inevitable, and manual work is slow. Entrust routine tasks to specialized tools (like Mergado) that handle bulk edits flawlessly and in a fraction of the time.
