Lukáš Horák

Lukáš takes care of most of the Czech and English communication in Mergado. Through blogs, e‑mail, and social networks, he regularly supplies readers with e‑commerce news and news and tips from Mergado. In his time off, he enjoys simple things like badminton, digging the hidden gems of the 80’s, and seafood served with red wine.

Polish Instagram improves its position as market place due to COVID measures
13. 10. 2020
3 minutes read

Polish Instagram improves its position as market place due to COVID measures

Eastern Europe has been less affected by COVID-19 than its western part. As a result, many large and small retailers have focused more on online sales. According to the Arvato agency, many of the Polish retailers more often focus on omnichannel sales, of which advertising on social networks has become a large part.
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Get more customers in Hungary. Using contactless shipping and payment methods
7. 10. 2020
8 minutes read

Get more customers in Hungary. Using contactless shipping and payment methods

In the first half of 2020, sales in Hungarian e‑commerce increased by a third compared to last year. The COVID-19 situation has helped increase opportunities in running online stores. But as the number of stores grows, so does the number of competitors. Do you wonder how to attract more customers? Contactless shipping and payments are currently a sure bet.
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Prepare campaigns for the Christmas season with the FAVI checklist
eCommerce News
30. 9. 2020
3 minutes read

Prepare campaigns for the Christmas season with the FAVI checklist

The specialized shopping engine FAVI has issued a checklist containing tips and advice for major online store operations for the pre-Christmas season. Dig through it and prepare your advertisement for the biggest e‑commerce period of the year. The use of Mergado automates many of these tasks, so you will know that your settings are flawless.
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Set up shipping for well-known comparison engines and advertising systems
How to use Mergado
23. 9. 2020
3 minutes read

Set up shipping for well-known comparison engines and advertising systems

A well-set offer of courier services and the price of shipping are the crucial competitive weapons of online stores advertising on search engines. In our guide, we will show you how to set the rules for the price of shipping in Mergado.
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17. 9. 2020
4 minutes read

Improve the pricing policy of your store with three pricing applications from the Mergado Store

If you want to avoid laborious manual pricing in an online store, go to the Mergado Store, which offers three applications for setting prices of products. Do you wonder which one is the most suitable for your assortment and specific business priorities? Continue reading and pick the right pricing app for you.
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The eM Files app is a win for marketers. They no longer have to wait for the data to be added to the feed by online stores
Apps for bidding, image marketing and more
9. 9. 2020
2 minutes read

The eM Files app is a win for marketers. They no longer have to wait for the data to be added to the feed by online stores

Employees of marketing agencies and freelance specialists know how tedious it can be to wait for data to be added by an online store. You would like to edit the information in the XML feed and make the advertisement more efficient as soon as possible, but the store has not added data to the feed. The eM Files app allows you to speed up such situations.
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Customize Google and Facebook formats to their current specifications
eCommerce News
1. 9. 2020
2 minutes read

Customize Google and Facebook formats to their current specifications

Google and Facebook have added new elements to their specifications in recent months without any notification. As a result, in Mergado, these elements were not automatically hidden in projects that had the Google or Facebook format on input.
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Make the most of Mergado trial period
28. 8. 2020
2 minutes read

Make the most of Mergado trial period

Have you tried the free trial period of Mergado, and are you thinking about how to proceed? Whether you start advertising management with our tool or decide otherwise, we’ll advise you on the next steps.
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View GA statistics of a multi-currency store on PrestaShop with currencyCode
Mergado Pack
18. 8. 2020
3 minutes read

View GA statistics of a multi-currency store on PrestaShop with currencyCode

Although your store on PrestaShop supports the possibility of a payment in several different currencies, the statistics on orders in Google Analytics are displayed for only one of them and are therefore not correct. So how do you arrange to provide the most accurate information possible? Use currencyCode. We’ll show you how.
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We have the most important information about Polish e-commerce in 2020
29. 7. 2020
2 minutes read

We have the most important information about Polish e‑commerce in 2020

Gemius has published an annual report on Polish e‑commerce, which is the main source of data on the functioning of e‑commerce in Poland. Find out where the local market is going and adapt your online store to current trends. We have a brief overview for you.
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