XML feed

An XML feed is a data file with information about the products you sell. It contains their name, description, price, delivery date, category, where the goods belong, and many more. That helps to distinguish your goods from other items. With XML, you also assign items to the product categories. Mergado works with XML feeds and allows bulk edits to suit your offer to each comparison engine.

XML feed editing options can also be extended by using Mergado apps.

Articles on working with XML feed:

With the new Mergado Pack feature, you handle more complex export generation

In the last article, we introduced cron service - a new feature in Mergado Pack, which is useful for every store that works with an XML feed. Today we will focus on another innovation - the gradual generation of exports. Learn why it's worth using this functionality.

17.12.2019
Understand customer behavior in detail using Samba.ai

Want to create functional cross-channel marketing campaigns for your store but don't know where to start? Do the length of testing, the cost of work and other obstacles deter you from developing such strategies? Take advantage of Samba.ai.

03.12.2019
New features in Mergado accelerate advertising management

Our development team has prepared another batch of improvements and changes that accelerate Mergado processes and improve some of the applications. See what news will help you manage your advertising.

10.04.2019
Custom format - new feature

We implemented a brand new feature into Mergado called Custom format. In other words, a universal or user feed. It allows you to load any XML or CSV feed to Mergado and then edit and work with it.

02.05.2018
Get started with Mergado vol. 3

In this final episode of the "Get started with Mergado" series, learn how to make bulk edits of your XML feed with Mergado or how to activate apps in Mergado Store.

26.02.2018
12 most common XML feed errors and how to correct them

As Christmas is approaching quickly, this week is the last chance to remove any flaws in your product feed. We selected 12 most common product feed errors and provide you with a guide to correct them. In the part 1 and 2 of this series we covered errors in elements like EAN, MANUFACTURER, CATEGORYTEXT, DELIVERY_DATE or PRODUCT and now we continue.

13.12.2017
12 most common XML feed errors 2

I think we can all agree that having an eCommerce business and running a product campaign on comparison shopping services while not having a flawless product feed can lead to significant losses in sales, especially before Christmas. That’s why we now present you these 12 most common XML feed errors with simple step-by-step instructions how to correct them.

 

07.12.2017
12 most common XML feed errors

When advertising through product campaigns on e.g. comparison shopping services, having an XML feed with correct and up-to-date information is crucial. But that is not often the reality.

30.11.2017
Meet Mergado!

We are happy to announce that Mergado is officially international. And this is the best opportunity to explain a bit what it is and why you should consider using it. But before you get into reading this article, check out our tutorial video as a little introduction.

15.11.2017