Dynamic search ads, or DSA, are automatic campaigns in Google Ads (former Google AdWords). With DSA you can target users that are interested in the type of products that you or your clients sell. Today we will look at the advantages of DSA and how Mergado can help you optimize DSA campaigns.
Our goal in Mergado is to make complicated tasks as simple as possible. Creating rules is the most typical area where simplicity can help users achieve the same results with marginal efforts. And simplicity will be our topic today.
Interview with Daniela Zreláková, Visual Meta Recently we have visited Berlin to meet Daniela Zreláková from Visual Meta. This German company runs a well-known comparison shopping service Ladenzeile in Germany and Austria, as well as even more international comparison service ShopAlike. The purpose of the interview was to give you an overview on why and how to advertise on ShopAlike.
How about expanding your eCommerce business to Czechia? International expansion is the #1 topic for eCommerce businesses. Globalization and internet enable online stores to offer and deliver their products abroad without much trouble. But having the correct information is crucial when deciding to expand anywhere.
Google has finally confirmed a major rebranding in a push to “enhance the user and advertiser experience”, as the Google CEO Sundar Pichai announced earlier. The rebranding will affect the company’s biggest source of income - ads.
Google Shopping is one of the must-have channels for e-commerce companies. Getting your product feed to Google Merchant Center is one thing, but not letting your campaign burn your budget can prove to be tricky. This series offers a complete guide to get it right.