Google Shopping is one of the most widely used product feed formats in Mergado. In partnership with Proficio, a Google Certified Partner, we’ve described the seven most common issues you may encounter at the Google Merchant Diagnostic Center.

73% of Polish internet users shop online. According to this year’s IGE report, their number increased by 11 percent year on year. See what other changes have taken place in the Polish e‑commerce market over the last year, and adapt your business to the trends and preferences of shoppers.

For sectors outside online stores, setting up dynamic remarketing requires technical adjustments on the web, preparation of your feed, and also a dynamic banner that will display information from the prepared feed. You will learn how to prepare it all in the case study by PPC specialist Hana Kobzová.

Do you want to expand abroad with your online stores? Then try the new Translating Parrot application. It does an automatic translation of the XML and CSV feed that you need for your store, local marketplace, or advertising systems. See how easy it is to work with it.

Is your online store expanding to the Balkans? Get an overview of what to focus on when penetrating Balkan e‑commerce. The survey of the most discussed Facebook group topics, which we conducted from May 2020 to January 2021, will help you.