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Looking to cut CPA and boost conversions, but stuck with a fixed budget? You don’t need to pour more money into ads. The secret to better performance often hides in the assets you already possess – your product data. Ad platforms love consistency and will reward high-quality feeds with cheaper clicks. Here are 6 practical steps to clean, enrich, and automate your data so your campaigns generate more revenue without spending an extra dime.

ChatGPT is no longer just answering questions, it’s becoming a new sales channel. With product search powered by feeds and Instant Checkout enabled by ACP integrations, shoppers can go from discovery to purchase without ever leaving the chat. Mergado already supports the official ChatGPT feed format, giving retailers a fast path into this new channel.

Have you ever had your computer or browser freeze when opening a large XML feed? Fix this problem once and for all with our guide. We have a solution for you to open large XML files without any limitations on the browser or computer hardware.

One strategy for the whole catalogue? That’s not enough anymore. If you want to get the most out of your PPC campaigns (Google, Meta, Price Comparators), you need to differentiate what you’re selling and how each product is performing. Some may do well on Google, others on Facebook — and if you bet the same approach on everything, you’re just pouring money into the average. And it’s not going to make you much money.

In just a few months, on 28 June 2025, another law affecting the operation of online stores and online sales will come into force. This is the “European accessibility act” and it aims to make digital services and products accessible to people with disabilities. In this article, you will find out what it means for online retailers.