Heureka
Heureka is the most used search engine in the Czech Republic and Slovakia. It is now also a successful marketplace within the Heureka marketplace (formerly Košík). In addition to quality price comparison, it provides a number of advanced features, such as the Verified by Customers certificate, purchase guarantee, ShopRoku poll and more.
-
monthly visit of Heureka.cz: 5 000 000 visits/month
-
advertisers: 45 000
-
countries: Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Serbia, Bosnia and Herzegovina
How does Mergado help with advertising on Heureka?
- We will convert your feed to the Heureka.cz and Heureka.sk format so that it will be accepted. This way you can advertise on Heureka even without a developer.
- We offer Feed Audit for both domains and automatically match items with the correct product categories.
- Advertise only what brings you profits. Our queries will help with hiding unstocked products or out-of-season goods .
- Our tool also supports Heureka Customer Verified and Heureka Conversion Tracking. Do you use or want to use any e‑commerce platforms for advertising on Heureka? Connect them conveniently with Mergado using the free Mergado Pack module.
Apps for better advertising n
- Don’t forget to use the Bidding Fox app — it allows you to set prices per click, called bidding, automatically on Heureka.
- Automate pricing on your online store and get rid of the need to manually reprice items with Pricing Fox.
- Bulk edit images that are central to Heureka in the Feed Image Editor app.
- Not sure how to match products? Pay for the services of the Pairing Bear app, which lets you match items on Heureka in just a few clicks
HOW MUCH DOES ADVERTISING ON HEUREKA COST?
Heureka offers both paid and unpaid versions of advertising. If you want to be visible, you can’t do without paid promotion. On Heureka you pay per click to your online store. A click from fulltext and store details costs a flat rate of CZK 3.90, other PPC clicks vary by category. If you decide to go the marketplace route, you pay 2.9 — 11% for direct sales commission depending on the category.
WHAT IS THE FEED SPECIFICATION FOR HEUREKA?
The data feed is a traditional XML import. The files must be stored at the URL. All information about the feed specification for Heureka can be found at: sluzby.heureka.cz/help/xml-feed
HOW IMPORTANT IS IT TO MAKE SURE THAT THE SIZES ARE CLEAR ON HEUREKA?
All products submitted to Heureka must have the size system and size value filled in correctly. See more at sluzby.heureka.cz/help/conditions-for-section-fashion-and-clothing/
Can I provide information about the materials from which my goods are made?
Yes. The XML feed requires information about the composition of the product, including color, material and brand. Heureka also recommends that you include parameters such as style, cut, pattern, type, etc. The more detailed the product description you provide, the more likely it is to be found and the more likely it is to be purchased from your online store. See more at sluzby.heureka.cz/help/podminky-pro-sekci-moda-a-obleceni
HOW DOES HEUREKA MARKETPLACE WORK?
To sell on Heureka you need to be certified as Customer Verified, have a long-term top rating and be in PPC mode. Heureka charges a commission of 2.9 — 11% for direct sales depending on the product category. Click here for information.
