Where to advertise in Hungary? Take advantage of the growing popularity of Árgép.hu

Article published 03.02.2021

Are you serious about online expanding to Hungary? Do you already know that advertising on Árukereső is a must, but you want to multiply your opportunities? Offer products at one of the most visited local shopping engines - Árgép. Continue reading and learn more about it.

Árgép offers tradition and several advantages

Árgép has existed in Hungary since 2005. It is a local mutation of the German Guenstiger, which also operates in Austria.

Approximately 2 thousand online stores advertise over 12 million products on the Hungarian version. According to the Similar Web site, its monthly traffic is around 3.5 million users. According to the Alexa website, it is one of the most visited comparison engines in Hungary. Social Bakers point to the increasing attractiveness of the company's Facebook page.

The advantage is that you can sell here even if you do not have a company headquarters in Hungary. However, you must know that the listed prices must be in Hungarian VAT - 27%. Such offers are then displayed in the advertisement with an "!" exclamation mark.

Are you looking for as much information as possible to help you start effectively advertising in Hungary? Read these articles:

Árgép traffic. Source: https://www.similarweb.com/website/argep.hu/

How Árgép.hu works for online stores

Basic info:

  • Registration is free.
  • The contact e-mail is info@argep.hu. Árgép only lists the German telephone number on its website: +49 40 319796-50.
  • The feed with the product information must be in XML or CSV format. It must contain at least 20 products for Árgép to upload it to its system.
  • The feed must contain at least 2 tags:
    • name
    • price with VAT
  • It is recommended to use the following tags in the feed:
    • product number
    • product description (max. 255 characters)
    • product link (direct product link)
    • photo link (direct link to product photo)
    • delivery time
    • estimated cash on delivery costs
  • Click here for an overview of cost-per-clicks. Prices are fixed. For categories that are not listed, the cost-per-click is Ft 17.
  • Árgép is a Google CSS partner. So you can also use its services for cheaper advertising in the Hungarian Google.

 

How Árgép works

  • Árgép downloads the feed several times a day (the company does not specify the exact number of downloads per day).
  • It assigns products to product cards according to its rules.
  • The main page displays:
    • Top stores
    • Top products of the week
    • Top 5 categories
    • Top products from Top 5 categories
    • Special offer
  • In the product tab, the default bid filter is set to the lowest price. However, you can also filter by the highest price. When you click + Szállítási díj (+ shopping), it adds the specified shipping price to the offer.
  • The product card offers the option of monitoring the price - if it drops below the set level, Árgép will send an e-mail notification.
  • The product card also contains a price chart of the development over the last six months.
  • The engine provides options for sending weekly / monthly / annual reports of clicks and top products.
Product card on Árgép.hu. Source: https://www.argep.hu

With Mergado, you set up advertising for Árgép by yourself

Are you considering expanding to the Hungarian online market? With Mergado, you can use the formats you already use and convert them to those you currently need. With our virtual administrator, you can automatically manage data feeds. In Mergado, you can manage advertising by yourself. It will speed up daily marketing tasks and save costs for the work of programmers.

 

Penetrate Hungarian e-commerce efficiently. Prepare the advertisement according to the requirements of Árgép and get as straight as possible from the beginning. Are you interested in expanding into other regions? Head to Mergado with Croatia or Germany.

 

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