He works as a Business Development Specialist and Head of Support at Mergado technologies, s.r.o., where he helps to market the Mergado product management tool.
At the sound of the alarm just before 2 am I wonder if it was worth it to go to bed at all. Imagining the trip that awaits us, it probably was not such a bad idea. Me and my colleagues are on our way to Berlin, Germany, where the E‑commerce Berlin Expo takes place.
The first release of this year is over. It’s been longer than usual since the last release, so there are more improvements and features that will upgrade your work a step further. Let’s look at what features you will discover in Mergado.
Some time ago, PrestaShop introduced its version 1.7. Unlike previous versions, this system works on a different core. This means most modules were no longer compatible with PrestaShop‘s new version. Until recently, this was also the case for the Mergado Marketing Pack module.
A brand new app has joined the Mergado app family. Cronny Cuckoo is a sweet and simple app that will enable or disable any rule for you based on your set schedule. This way you can automate your product campaigns even further and save your valuable time.
Do you run your e‑commerce store on PrestaShop? Download our Mergado marketing pack module for PrestaShop. It will help you create better XML data files for comparison shopping services and much more. It’s packed with many marketing functions that will help you improve your advertising. Plus it’s for free!
Only recently, Google has introduced some changes in the Google Images referral URLs. Thanks to these changes Google Images data are now showing in Google Analytics as a separate data source. This gives you a valuable source of information to help you better understand the traffic coming to your website.
Dynamic search ads, or DSA, are automatic campaigns in Google Ads (former Google AdWords). With DSA you can target users that are interested in the type of products that you or your clients sell. Today we will look at the advantages of DSA and how Mergado can help you optimize DSA campaigns.
Our goal in Mergado is to make complicated tasks as simple as possible. Creating rules is the most typical area where simplicity can help users achieve the same results with marginal efforts. And simplicity will be our topic today.
Interview with Daniela Zreláková, Visual MetaRecently we have visited Berlin to meet Daniela Zreláková from Visual Meta. This German company runs a well-known comparison shopping service Ladenzeile in Germany and Austria, as well as even more international comparison service ShopAlike. The purpose of the interview was to give you an overview on why and how to advertise on ShopAlike.
